If you really want to get to know Switzerland, the Swiss mentality and Swiss financial know-how, the best solution is to go there in person. Nothing embodies travelling to Switzerland more clearly than a Swiss motorway permit, so that's what we sent out to clients as a give-away in an expensive velvet case. In line with the motto "If you want something special, we'll provide it", we devised a 2-stage mailing which took up the theme of the Swiss mentality, perfection, precision and know-how.

Anticipated response 2.5% (= appointment). Actual response 3.73%