On behalf of Coca-Cola, Juxt has created a uniquely absurd interactive site to introduce Nestea ICE, a highly sweetened iced tea that cools your chest while you drink. The site targets college-age males with a T-shirt maker, a fun Flash game, and original video content starring El Yielazo and ICE’N, the first rapping puppet made entirely of ice cubes. NesteaICE.com drove significant brand awareness and viral marketing for the product.