Cannes Lions

Delicately Balanced Fragrances

OGILVY, Chicago / SC JOHNSON / 2022

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG

Overview

Entries

Credits

Overview

Execution

To bring to life the idea of “delicately balanced fragrances”, we created topsy turvy sculptures carefully built from the scent cues used to create them. We used bold and bright colors to appeal to a new, younger audience and each ingredient was chosen to follow this modern monochromic theme. We looked at different and exciting ways to show ingredients, playfully placing each element on top of each other to create energetic compositions that defy gravity and ignite your imagination. We blended hard and soft, organic, and inorganic elements to create texture and dynamism. Natural light was used to create very soft and subtle shadows and highlights.

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