DreamBone is a rawhide-alternative chew that promises to keep your dog happy, healthy and occupied. And with traditional rawhide dog chews continually making headlines for all the wrong reasons – it was our job to present a healthy, alternative chew that’s clearly delicious, too. Because if it doesn’t put your pup in a state of treat nirvana, it isn’t much of a treat. And if dogs don’t love it, initial trial won’t lead to repeat purchases.

Due to filming compliances and plain common sense, many of our featured woodland creatures couldn’t be filmed together, and in some cases, couldn’t be filmed at all. Being an animal-loving brand, each animal’s safety was paramount. And in an industry where transparency is key, computer-generated animals weren’t an option.

Almost every scene in the film was heavily retouched. For their safety, our dog, turtle, possum, squirrels, rabbits, ducks, owl and cockatoo were shot separately on set and composited together. Laws prohibiting the filming of certain animals, and availability, forced us to use green screen footage for our stag, fox, skunk and raccoon. Prop animations, like the doggy door and lamp, were also captured separately. Compositing all these individual elements together in order to create a convincing woodland creature chaos without putting any animals’ well-being at risk.