Cannes Lions

Delivery

ALMAPBBDO, Sao Paulo / AUDI / 2019

Film
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Overview

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Credits

OVERVIEW

Execution

In the middle of the night,a young husband is woken by his pregnant wife's cries of pain.She's feeling contractions,and their baby is on the way.Taking all the care in the world–showing that this is their firstborn–he guides her down to the garage.They get into an Audi and the car takes off,speeding through the city down empty streets.A relaxing piano soundtrack accompanies the car's aggressive,daring performance,as it tackles radical maneuvers,swerving and turning on a dime.The pregnant wife,in the backseat,slides from one side to the other as she hangs on to her belly.Her husband tries to calm her down,asking her to take deep breaths.In the end,even he's impressed at his car's performance.They soon make it to the hospital and are immediately taken to the delivery room.The baby is born,and we see everyone holding their breath,waiting to hear the first wail.Instead,what comes out is a hearty giggle.Enter slogan:"Moves you from the first journey."

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