We went together with the influential streetwear store BAIT to do a special collaboration. For one day we let people in down town LA order Diadora shoes and get them delivered by foot to their doorstep. If we did not make it in 30 minutes -they got the shoes for free.

The event took place for one day at the Bait store i downtown LA. People could order the shoes online, and the 7 runners stood by ready to execute the deliveries. With a radius of 5 km the couriers would run the order with a time frame of 30 minutes. If they did not make it with in that time, the shoes was for free.

The delivery race engaged the target group and the store got a total of

71 orders. 52 was delivered on time and 19 persons got the shoes for free.