Cannes Lions
LEO BURNETT ARGENTINA, Buenos Aires / SUPERMERCADOS NORTE / 2006
Overview
Entries
Credits
Execution
There is a universal insight that says that when a pregnant woman has a whim that is not satisfied, the baby can be born with a stain on its skin. Based on this popular belief that is part of the folklore of universal legends, we communicated that Norte is available 24 hrs for anything you may need.
Outcome
As an additional mention to the Norte campaign, today Norte is the supermarket chain with highest sales and most stores throughout the country.
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