The Royal Mail Growth microsite lets customers tell us about their business, and create a unique Tailored Growth Pack, full of advice and services to help them keep customers, find new ones, and save time and money.

Each answer generates a unique graphic, which builds into a unique growth for each customer.

By answering 14 simple questions we can compile their Tailored Growth Pack, full of relevant advice, products and case studies.* Their Tailored Growth Pack is sent by email as PDF, with deep links to areas of the Royal Mail website, and also mailed as a digitally printed pack.

270,000 unique visitors against a target of 240,000.ROI stands at 2.7:1 against a target of 2:1 with incremental revenue growth of £21.7m in the first 3 months of the campaign.