INSIGHTJust €3.95 for such an amazing luxury, that’s a fantastic price for everybody in the whole country.IDEAWe think €3.95 for a Deluxe pizza is a great price/prize. We even believe that so much luxury gives you the same feeling as winning a few million Euros. And knowing that millions of Dutchies are waiting to hear they are the lucky winners we decided to use this. So we also took a famous TV host, a shiny envelope, containing a large cheque, and travelled all over the country to surprise people with OUR fantastic prize.

As you can see in our case film everybody was mesmerized when we revealed our cheque and was very very happy, just like the people that won a few million bucks. So we proved our insight: 3.95 for a Deluxe pizza, that’s an amazing prize. Or price.In a few days we rang a few hundred door bells. And, apart from some people that don’t like surprises or TV cameras, they all enjoyed our luxurious prank. And so did the rest of Holland. Sales went up and this time every single family got a fantastic price.