Cannes Lions

DENTURE FIXATIVE

J WALTER THOMPSON, Barcelona / RECKITT BENCKISER / 2004

Awards:

1 Shortlisted Cannes Lions
Film

Overview

Entries

Credits

Overview

Description

A little girl is being video-taped by dad as she happily strolls around an amusement park enjoying an ice cream cone. Suddenly her happinness turns into horror; a loose denture has fallen on top of her ice cream. This is to introduce a super denture fixative.

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