Create awareness around “Airness Attraction” on our main target - young men - and play with the characteristic of the product (it is both a perfume and a deodorant).

For this reason, the agency has produced a role play, cleverly combining videos, illustrations, motion design and interactive sequences to offer the net user the chance to win a trip to Los Angeles.

Today Airness has decided to promote its products primarily through the Internet, and has completely changed its mix-media (focusing on digital versus traditional media).