To take the catalogue to a different, unexpected media, such as television, taking advantage of the highest rated shows that are broadcasted live, turning this support into an audiovisual means, completely different from what the category uses on a regular basis, that is, printed catalogues.

It had a huge impact on the audience and on sales, because 70% of the products shown in the virtual catalogue had sales above the expectations, thus confirming that this innovation was a great achievement.