The first McDonald’s digital Happy Meal Toy Collectible CD-ROMs, website &digital promotional videos. Throughout Europe from April, four mischievous Fairies and four ferocious Dragons will be released with a small physical toy and a CD-ROM unique to each character. Once installed, the desktop toys come to life, where children follow audio and visual clues to unlock games they can play with the character, including a beautiful character narrative, interactive desktop games and immersive adventure games.McDonalds will ship 33 million units across 40 countries, so the characters were designed to communicate without language, eliminating the need for translation.