The collection's inspiration was the city of London's daring and strength, as well as a rock'n'roll sensuality, revealed to the public through an immersive experience: the materialisation of the metropolis in the middle of São Paulo.An extensive reference research was done and transmitted through a rich scenography that depicted every sensation of modern London as well as the city's characteristic rocker spirit, involving the presentation of the pieces from the next collection.King’s Cross train station interior was reproduced as well as details such as graffiti walls, lamp posts, phone booths, benches, stone streets and a tea house.

• Participation of 280 guests• Presence of chief fashion editorships in Brazil• A guarantee, through feedback from the invited professionals, that pieces from the collection will take part in the most important Brazilian Fall/Winter 2010 fashion editorials, putting Renner ahead of the market.