Cannes Lions
SCHOLZ & FRIENDS BERLIN, Berlin / SIEMENS / 2012
Awards:
Overview
Entries
Credits
Description
In Berlin – the city of art galleries – Siemens opened a very special exhibition to demonstrate the smooth running of its latest washing machines with anti-vibration technology: The Laundry Gallery.
A Berlin based artist used ordinary household items to create fragile balance-sculptures and placed them on top of Siemens washing machines. At the vernissage, the spin cycle with up to 1,600 rotations per minute was turned on – and the fragile sculptures remained intact. So in the 'Laundry Gallery', technology fans and art lovers could experience how smoothly the washing machines operate.
Execution
In Berlin – the city of art galleries – Siemens opened a very special exhibition: The Laundry Gallery. An artist used ordinary household items to create fragile balance sculptures and placed them on top of Siemens washing machines. At the vernissage, the spin cycle with up to 1,600 rotations per minute was turned on – and the sculptures remained intact thanks to the anti-vibration technology.
Outcome
During the exhibition’s 2-week run, more than 10,000 people visited the Laundry Gallery and saw for themselves how smoothly Siemens washing machines operate.
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