Cannes Lions
McCANN LIMA, Lima / EDITORA EL COMERCIO / 2015
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Fact: Commentary of journalist Daniel Peredo one of the most important goals in the history of the Peruvian National Team, performed by the typical voice of the translators of the Internet.
(Real commentary Link: https://goo.gl/v5QknZ)
Depor is the most important newspaper in Peru, and its communication is anchored in the passion this sport generates worldwide.
The newspaper and its columnists have a relax style.
In 2014, the agency was commissioned to create an institutional campaign that made clear Depor understood what passion is, and what generates in all football lovers.
Because Depor is a newspaper written with passion, is “The passion of your life”
The agency also proposed an exclusive radio campaign with more frequency in soccer matches, because in Latin America people are used to taking small radios to the stadiums.
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