Make the agencies feel that any of their ideas could be the winner. (The good ones). So we sent a transparent bag to the agencies with a ball of corrugated paper. Once the sheet of paper was opened, this title read:If you have ideas that didn´t end this way, you have a chance to go to Cannes.Grafco Print Awards Call for Entries:Grand Prix winner will receive two tickets to Cannes 2003. Submit now!

Deadline: January 31st.

More print ads entered in the Festival than ever.

Exactly: 200 entries (15% more than 2001).