A spot which reflects with humor how clients from other banks are going to have to say goodbye to their current banks with sensibility, due to the fact that Caja Madrid offers them what everybody wants, money, and not slogans without content or unnecessary gifts.

Caja Madrid’s deposit account is so good you will inevitably leave your bank and we don’t want you to lose a friend. So we named the deposit “Sense and Sensibility” and it comes with a Self-Help Guide called “CHANGE BANKS WITHOUT LOSING A FRIEND”, complemented by: a Goodbye musical postcard, WAP portal, BIDI codes, Print, TV and a web offering 3 different ways to say goodbye. The videoclip of “Pimpinela” (expert couple in goodbyes, singing “Forget Me and Go Away”), YAKI the tender Teddy-Bear and charming Don Juan could be personalized and sent to each bank manager.

We acquired 4,570 Billion Euros from other banks. 229% of the objective which was 2,000 M €, more than double the acquisition from the same period in 2006. 21,744 new clients. 217% of the objective which was 10,000. 96% more than those acquired in the same period in 2006.WEB: more than 200,000 visits. More than 8000 virals of “Pimpinela” were sent and 7,400 virals of the “Teddy Bear”.

BANNERS CAMPAIGN: click ratio of 0.98%.MOBILE PORTAL: more than 2,400 accesses to the mobile portal.