Cannes Lions

Depth Control / Bokeh'd

RADICAL MEDIA, New York / APPLE / 2019

Awards:

1 Shortlisted Cannes Lions
Film
1 of 0 items

Overview

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OVERVIEW

Execution

This film begins with a group of mothers sharing photos on their phones of their sons, who are playmates and "best buds". The mothers, who are obviously friendly, hit a speed bump when one of them realizes that the other has edited a photo to blur or "bokeh" her son out of the photo. The mother that did the editing shows attempts to show her how it is a simple editing feature that is easily reversed. However, the damage is done. A painfully awkward and hilarious interaction ensues. The woman who son was "bokeh'd" out of the photo proclaims, "What kind of person 'bokeh's" a child?" and to this there is no response, but quiet judgement. This film makes it clear, the bokeh effect is great for editing and dangerous for friendships.

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MJZ, Los angeles

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2022, APPLE

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