Our brief was to unite Squarespace’s historic strengths in design with its more recent focus on ecommerce to demonstrate how a beautiful website can help sell both the things you expect (physical goods) and the ones you don’t (digital content, memberships to paid communities, classes and appointments).

A series of highly art directed vignettes become living websites that demonstrate different categories of things that can be sold on Squarespace: physical goods, digital content, memberships to paid communities, classes and appointments.