Cannes Lions

WEB PUBLISHING PLATFORM

SQUARESPACE, New York / SQUARESPACE / 2014

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Overview

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Credits

OVERVIEW

Description

The difference between good and great resides in the details. Our customers have spent years becoming great at what they do, and they trust us to do the same. When it's time to present your idea to the world, you want to build a website on a platform that cares as much about the details as you do. That's why Squarespace is trusted by the world's best.

Execution

From where we were when Create Your Own Space launched to a full year later, we gained more new users than we had gained in the previous nine years combined. Subscribers have also tripled since that time, giving Squarespace incredible momentum. In addition, Create Your Own Space won the following awards and special mentions:

-People’s Choice Award (The Webbys )

-Communication Arts Interactive Annual

-FWA Site of the Day

-Awwwards Site of the Day

-Silver in Art Director’s Club

Outcome

When we launched Create Your Own Space, we became a trending topic on Twitter for two days. Buzz within the design and development communities was constant. The campaign also received numerous design awards, and Twitter campaign mentions followed for months. But the ultimate benchmark of this campaign was seeing other nearly all our competitors trying to copy it. Like our customers, we were leading the pack with a growing business and growing brand awareness.

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