The site is promoting the designer duo Arne & Carlos, and is presenting their new summer collection. Instead of a regular cat-walk presentation the site is built around their inspiration which also has influenced the collection. The user is taken through 7 different absurd landscapes, where nature and insects play an important role, like in their clothes. The user can interact with the movie, and by clicking on the clothes, get more information about them.The site has drawn great attention to the designers, with lots of new clients contacting them. It has also gained a lot of press in Norway’s largest newspapers and was picked up by fashion bloggers around the world.