Cannes Lions

DESIGNS FOR WOMEN APPAREL

GOODBY SILVERSTEIN & PARTNERS, San Francisco / SPECIALIZED / 2006

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Leave your testosterone at the door. Beauty meets function in this fem-friendly cycling site. Dress up a rider in D4W gear and extras like tattoos, mud and road rash. Track your riding adventures in a virtual training journal. And plant your very own sprocket flower in a grassy field to let the world know why you ride.

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