JAGUAR F-TYPE 'DESIRE'

Jaguars have a rich heritage in film, appearing in some of Hollywood’s most renowned movies.

So to launch the new Jaguar F-TYPE we decided to build on this association and create an online film for a new generation of Jaguar fans. We created a 13-minute short feature starring Damian Lewis that put the F-TYPE at the heart of the storyline, marrying compelling screenwriting with performance driving.