Cannes Lions
SPARK44, London / JAGUAR / 2018
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Description
The film begins at night as the New Range Rover Velar arrives at a modern house deep in the forest. As the Velar approaches the house a pack of guard dogs confront the vehicle and a stand-off occurs.
To the strains of an eerie, slightly menacing score, the pack of barking guard dogs are stunned into silent awe as they take in the New Range Rover Velar’s revolutionary exterior design. The dogs back down when faced with the presence of the Velar allowing it to drive on.
The commercial ends as the Velar pulls-up in front of the modern house where a party is taking place.
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