The program was launched at E3 as celebrity gamer Snoop Dogg fired off the first ever selfie send to space and shared it with his fans. To participate, fans took a selfie and tweeted it to @DestinyTheGame, hashtag #DestinySelfie. Using our online experience, they could visually track their selfie in real-time as it left Earth and flew through our solar system. Each selfie sent update tweets to its owner as it passed different celestial bodies, calling out how far it had gone and offering sneak peeks of new content from the game.

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Destiny Selfie sparked interest and response well beyond the walls of the E3 convention center. A few celebrities got in on the action with NBA stars James Harden and Bradley Beal sharing their selfies with Twitter fans and the rest of the Milky Way. Snoop Dogg sent a selfie whilst on tour, reaching his 11.4MM followers. The campaign garnered a total of 17.88 MM Twitter impressions, 20.6MM impressions in the media, meaning the client and fans alike were excited with participation and the awareness that it generated.