Thanks to the combination of GPS technology and flight timetables, the app keeps track of all S7 and Oneworld alliance plane locations relative to the user. Whenever a plane flies over the mile collector’s head, he or she gets free miles (we “loaded” 5 million bonus miles onboard all planes). The more miles you “catch”, the more miles you get for your further trips.

– Due to our campaign, people realized just how huge S7’s network is, and they learned about their various routes and low prices.

– The application set new records for branded apps in Russia.

– The percentage of new frequent flier cards increased rapidly.

– Half of the 5 000 000 miles were collected in the first few weeks.