The concept was ‘germ stamps’. These worked as a clever mechanic to teach children basic hand hygiene in a fun and memorable way. These stamps became an integral demonstration mechanic in the education kits used at the schools. Working with several teams, Dettol developed, distributed and implemented the kits across schools across Saudi Arabia, Kuwait, UAE and Oman.

We wanted to promote healthier hygiene habits and since the 2013 schools program launched, we had great success in take up of the stamps in the kits in schools. The programme was endorsed by the Arab Hygiene Council and Ministries of Education & Health in the countries we operated in. By the end of the first year, we will have reached over 2,000 schools across Saudi Arabia, UAE, Oman and Kuwait and our message of hygiene will have been stamped on 1.2 million children.