Famous football heroes changed their jersey names to the nasty nicknames of their childhood in order to demonstrate their solidarity and to empower the kids.

With our unique match at the Hero Cup the soccer stars surprised wear their nicknames on their back w whereby they sent an empowering message to all kids: „We’ve beaten the bullies and so can you!“ The players also changed their own names on their social media profiles to their nicknames they were named with in their childhood.

The fact that soccer players demonstrated their solidarity by wearing their nasty nicknames of their childhood raised our message to another level. The campaign reached over 10 million people in total. More than 100.000 people watched the video on facebook within the first week. Also thanks to our famous soccer players the #namechanger became a trending topic.