Cannes Lions

Dew's New Driver: Racing 101

BBDO NEW YORK, New York / PEPSI / 2018

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OVERVIEW

Description

In this series of “Racing 101” microfilms, Mtn Dew’s new driver and spokesperson, Dewey Ryder (played by actor/comedian Danny McBride), teaches viewers about basic racing terms.

In this chapter, Dewey defines “banking” and reveals just how little he knows about stock car racing.

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