Within DHL’s brand umbrella of 'Customer Service is Back in Shipping', we were tasked with delivering a campaign that promoted DHL's portfolio of Domestic Overnight Express Products – driving consideration and trial & usage of DHL’s domestic products. The end goal: generate a significant revenue increase in domestic overnight service, particularly of the Next Day 10:30 A.M. product. When it comes to overnight, most shippers default to the competition. To get businesses to try DHL, we needed to underscore that DHL is credible and confident and that they are service-friendly innovators who are changing the industry for the long haul.