The 'Speed of Yellow' campaign was created for DHL Express, the world's leading international express services provider. The company's most ambitious global advertising campaign to date, 'Speed of Yellow' reaches 42 key markets worldwide, and has been translated into 25 local languages. The work seeks to bring a friendly, local face to DHL Express, while demonstrating their ability to meet the express shipping needs of all industries. The campaign is visualized as a powerful light, performing Express tasks, delivering goods and enabling business expansion across the globe.