Pompis is a dipper brand that wants to recognize the valuable job of mothers with their children. In this context the brand wanted to demonstrate that is an ally of them, not only for giving their kids the best but also rewarding them. For this we based on an insight well marked in Ecuador. When is about job and taking care of babies mothers do almost everything but fathers almost nothing. In a fun manner by means of the Pompis product we will enter in homes to communicate and change roles in the family.

In this case the diaper as a media campaign is the product itself. It also depends completely on the distribution chain and the stock managing of each supermarket in the country. The campaign has been almost three months on implementation but we see cities were the product is already on shelves giving excellent results and reactions. The diaper for equality by Pompis, is a pack with 24 diapers with 12 diapers for change dad, and 12 diapers for change mom.

The acceptancy of mothers with the product is pretty high, so much that on sample testing in supermarkets where we already see the equality dipper 90% of woman approved completely the “Equality Dipper”. Regarding man there is a 70% of acceptancy. These without forgetting that who buys the product are the mothers.

In the supermarkets were this has been implemented there is already an increment on sales.