We focused on leveraging Optic 2000 new digital assets to establish a differentiating online territory for the brand.

New ways of consuming glasses meant new habits.

This is why this technological innovation was the occasion to make the target become familiar with the process of buying glasses online, through a pedagogical, engaging and innovative approach. The creative execution was based on one idea: before, people had to buy their glasses first and then, only, discover what people thought of them. Not anymore.

The users could choose 3 different glasses that they could virtually try, then send their choices to their community so that people could vote for the glasses they liked the most.

The purpose was therefore to integrate social recommendation to the e-commerce journey: being able to try glasses online is cool, getting thousands of people’s advice before buying them is better.

The most relevant statistics is the one directly related to the original brief: create awareness for the new Optic2000 Website. And so we did: + 100% visits on optic2000.com and +100% sales during the campaign.

In total, the campaign reached around 18M contacts through social media, virality, and press coverage.

Moreover the social recommendation concept was highly effective: more than 500 000 votes were gathered, over the Internet and on the event structure built for the occasion.