Cannes Lions

DICTIONARIES

INTERONE, Munchen / LANGENSCHEIDT / 2011

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Presentation Image

Overview

Entries

Credits

Overview

Execution

Due to its size, Langenscheidt’s dictionaries are perfect for people on the go, and for people on the run - like some graffiti artists. By correcting common spelling mistakes in existing graffiti, we show that a dictionary can improve anyone's writing.

Outcome

Thousands of passers-by were amused by our corrections. Langenscheidt were not able to quantify sales figures, but at least one graffiti artist actually corrected his art work.

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