Spikes Asia
DENTSU ONE (BANGKOK), Bangkok / FOUNDATION FOR WOMEN / 2017
Awards:
Overview
Entries
Credits
Background
Statistics show that every hour 3 more women in Thailand are becoming victims of violence. Put simply, there are an alarming number of women getting hurt around us. Unfortunately, people in our society overlook domestic violence because they regard this as none of their business
Description
We created a promotional booth in popular department stores. The activity started with the moderator asking participants to take a look at a big screen comprised of many footages from CCTV to spot the unusual. We surprised them with the footage of women getting abused.
This activity allows people to experience the issue first hand, notice and report. We also share with them information on how to report domestic violence which is to call the Hotline 1300 to help the victim.
Execution
We created a promotional booth in popular department stores. The activity started with the moderator asking participants to take a look at a big screen comprised of many footages from CCTV to spot the unusual. We surprised them with the footage of women getting abused.
This activity allows people to experience the issue first hand, notice and report. We also share with them information on how to report domestic violence which is to call the Hotline 1300 to help the victim.
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