Foundation for Women intends this campaign to urge the society to keep close eye on domestic violence and call 1300.

We turn a traditional marketing tool like promotional booth into something that stuns participants and audiences. By doing so, we have launched ‘Did You See That?’, an activity that invites people to participate in the game although this time the participants will get something more than a prize.

We created a promotional booth in popular department stores. The activity started with the moderator asking participants to take a look at a big screen comprised of many footages from CCTV to spot the unusual. We surprised them with the footage of women getting abused.

This activity allows people to experience the issue first hand, notice and report. We also share with them information on how to report domestic violence which is to call the Hotline 1300 to help the victim.

This activity makes people realise the importance of observing and reporting domestic violence. Within one week, the video clip of this activity was shared by viewers, influencers as well as the media. It became an interesting topic of discussion among female news anchors who really wanted to help spread the campaign. Soon Channel 3 TV news report about it.

The total PR value is 1,200,000 Baht but most importantly, it helps the small foundation’s facebook page receive attention from the public up to 1500% accordingly.