Cannes Lions

DIESEL FUEL

LEO BURNETT, Mumbai / DIESEL / 2004

Film
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Description

In India, trucks are decorated with drawings of flowers, and always have “Horn OK Please” written at the back. A painter is painting on a vehicle. The vehicle is not a truck but a car, which truck owner, Kartar Singh, has bought with his savings from using IOC Extramile diesal.

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