Cannes Lions
NETTHINK, Madrid / ADIDAS / 2008
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Description
It´s a microsite where users have to overcome three challenges related to the three new models of adidas football boots.Firstly, users have to reveal three riddles related to the three new models: f50 TUNIT, Predator or Pure. After that, users can enter in the Profiles Machine in order to find out if they are like a f50 TUNIT, a Predator or a Pure.This Machine is able to generate an unique and exclusive answer for each web user.Then they can participate in different games to get lots of prizes offered by adidas.
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