Cannes Lions
JWT SHANGHAI, Shanghai / NATURAL BEAUTY / 2008
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NATURAL beauty – Fiberdiet xxs, a slimming product. The key target is young white collar women. The creative is about two lovers dating during the break. The girl fell down carelessly, but a tragedy didn’t happen. As the girl often drinks Fiberdiet xxs she’s as weightless as a feather. Even a fall from a height won’t harm her.
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