Our client is Natural Beauty, a company specialized in herbal products using only raw materials of vegetable origin. The most successful product of Natural Beauty is Magnesio Marino, a remedy in powder form for headaches.

The client asked us a new packaging that could provoke interest in the product as well as present it in an appetising way.

We printed some illustrations on sachets showing the usual situations that can cause headaches. When you cut across the usual dotted line to open the sachet, you also cut away the cause of the headache shown in the illustrations.

Some drugstores and herbalist’s shops asked us to extend the exhibition time of illustrated posters and table diplays in their locals because of the success among their clients.

During the exposition days, in-store sales increased by 35%. Visits to Natural Beauty website increased by 40%.

We asked to an illustrator to draw six situations able to cause headache. Through a specialized lab, we printed the six different illustrations on sachet.

The strenght of the campaign was the creation of a special product packaging that was not only useful, but also fun and appealing to use.

Due to largely positive feedback from retail markets, the promotional period of our special edition was successfully extended in drugstores and herbalist’s shops.

Beside this, the client itself decided to repeat the initiative next year in a larger number of printed sachets.

During the exposition days, in-store sales increased by 35%. Visits to Natural Beauty website increased by 40%.