Cannes Lions

DIET PEPSI

BBDO ARGENTINA, Buenos Aires / PEPSI / 2003

Awards:

2 Bronze Cannes Lions
2 Shortlisted Cannes Lions
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OVERVIEW

Description

This pop up uses a very synthetic image to show the main advantage of sugar free soft drinks against classic ones: you don´t grow an ugly belly. Aimed at people concerned fashion related websites as well as medical sites dealing with overweight.

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