Cannes Lions
BBDO CANADA, Toronto / PEPSI / 2008
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Diet Pepsi's "Forever Young" campaign is all about feeling young at heart. Growing up in North America, there is a ritual at teenage parties and dances when Billy Idol's "Money, Money" is played. Every time Billy sings "Here she comes now singing "Money, Money" young adults scream out in response: "Hey, mother f*cker, get laid, get f*cked!".
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