To make known all the alternatives and solutions that the Dietrich Store offers in GPS products; and to increase visits to the GPS website of the company.

To dramatize how it is sometimes difficult to find the right way to arrive at a destination, we developed a direct marketing that consisted in sending a Rubik's cube that, instead of having the classical colours, had on its different faces an identical map to the one you see in the GPS.When potential clients saw the cube, they discovered in the base of the box a text that said, “ If you need GPS enter www.dietrichgps.com”.

15% of the answers to the campaign showed a 15% were positive regarding the mailing of the piece; to this we have to add more than 2,500 visits to the site of the brand, 5% of which became clients. Users were online asking for information on the product for more than 10 minutes.