Cannes Lions
PUBLICIS COMMUNICATIONS SCHWEIZ, Zurich / RENAULT / 2013
Overview
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Description
Most people lack the time to read entire NZZ articles.
Therefore Renault – with NZZ online – developed a tool to increase reading speed. The Renault Speedreader.
One click on the banner and up pops a choice of reading speeds:
As quick as a Renault Twingo?
Quicker – like a Renault Clio?
Or the quickest – like a Renault Megane?
Another click – the Renault Speedreader begins.
Normal reading speed is 200 words a minute. With the Speedreader – and a bit of training – one can read an NZZ article three times faster.
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