Estadão craved to seize the moment that the country is living (against corruption and Impeachment). Communicating through an advertising campaign how your journalism has been protagonist in this historical moment.

Film 30 "for digital TV and open environment.

Through an impact campaign where we have as protagonist a newspaper cover that was viral and very emblematic on web in a manifestation day plus a remarkable voice over.

• reinforcing the positioning of the newspaper as a brand;

• His role in relation to editorial issues:

• Focus on now (current events / current time)

• Estadão is nonpartisan, has liberal values ??and works in favor of morality of institutions (and public management) - against corruption and what goes wrong in the country in political way.

Estadão Newspaper increased by 20% its sales in papper (referring to the past month) and doubled the number of paper and digital signatures compared to the same period Step year (March).