Cannes Lions
LEO BURNETT IBERIA, Madrid / AXA / 2014
Overview
Entries
Credits
Execution
We used a big banner divided into two spaces. One half looked like a regular banner while the other half resembled an article. We aimed for the surprise factor to catch the reader’s attention. At one point, what was happening on the banner invaded the space of the article, affecting its image.
These pieces show one common risk: how fire from a frying pan in a restaurant invades a woodshop and burns it all.
Outcome
Not available yet.
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