Cannes Lions
MARCEL, Paris / AXA / 2014
Overview
Entries
Credits
Execution
It involves in a simple and funny way our audience. Also it allow at the same time to showcase AXA’s prevention message, help people to act in order to reduce obesity and so to make them People Protectors.
Outcome
80 millions of lost kilocalories, 60,000 new fans on AXA People Protector Facebook page, 450 children who were given good food by Un Kilo de Ayuda.
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