To create a buzz around Gas Guard during the festive season, we chose the ‘Puja pandals’ or festival sites, and the fairs that come up during this season.These fairs abound in mainly two things - street food stalls, and game stalls.We chose one of the most popular fairground games - 'shoot the balloons' to demonstrate the brand promise.The balloons were clustered to form images of junk food, which people shot at using a Gas Guard rifle, getting rid of the ‘gas’ instantly. The activity was carried forward to drugstores as well.

Sales went up by 43% in these 4 months, for what was hitherto a slow-moving brand. And on average, the client recorded customer queries numbering more than 150 a day at the various drugstores.