Though the Digital Art Festival has been extremely popular with people in the creative fields, it failed to attract regular attendants. We decided that the best way to attract the general public would be to come up with a way to present digital art in an immediate, easy to understand form.Our solution was to develop an interactive digital art device—the Digital Ad Truck., which digitally modified a participant’s voice to create unique typography for the text “Digital Art Festival”.

The Digital Ad Truck allowed anyone to take part in the making of this ad.

The voice-modified text was displayed on a screen on the truck, while a photographer captured the participant’s performance. The resulting photo ad was printed out and given to the participant, and also used as flyers and posters. The voice-modified text was also displayed as a sign.Not only did the truck and the resulting digital art act as advertising for the festival, but the experience served as a way of introducing digital art, and thus the festival itself, to the general public.